This is just a list of Cliff Notes coming from recent dealings with large scale fashion brands. There are a number of technological and marketing advantages in this age that mean you can give yourself a big advantage in buying a business if you know what to look for.
Due diligence
Look for a large email database
● Check the terms of in-store discounts
● Check the regularity of email offers
Look at the Facebook presence
● Check the number of Likes and Subscribers for the page
● Look at what audiences and marketing systems they have in place at the moment
Look at existing Google Analytics data
● Check New vs Returning sales online
● Look at average conversion value and lifetime value
Look at any available in-store data
● Check New vs Returning sales in-store
● Check in-store conversions
● Check average sale value, and other stats
